Welcome to Rachel Dares PR, a results-driven boutique public relations agency grounded in real-world media experience and trusted industry expertise. Founded and led by former newscaster Rachel Dares, our Orange County-based firm has earned national recognition, including being named one of the Top 100 Stellar PR Firms (2024) and Best Public Relations Firm in Irvine (2022). These honors reflect not only our standard of excellence, but the measurable impact we deliver for every client.

With more than two decades of hands-on expertise across public relations, media, journalism, marketing, sales, events, and business development, Rachel Dares has forged strategic alliances, opened doors for clients, and built a reputation for high-impact visibility through a systematic, results-driven approach. Her dedication, ingenuity, and deep industry insight continue to power the agency’s success.

We build full-service marketing and PR campaigns tailored to the goals of brands, nonprofits, independent and signed artists, health & medical professionals, entrepreneurs, politicians, pro athletes, authors, speakers, and influencers. Whether through proven tactics or unconventional strategies, we deliver targeted visibility, strategic media placements, and outcomes that consistently exceed expectations.

Drawing on Rachel’s newsroom background - as a Feature Reporter, Newscaster, and contributor to leading outlets including MEDIUM, NewsBreak, USA Wire, Thrive Global, Kivo Daily, New Theory Magazine, Talega Life Magazine, Fierce & Fearless Magazine, Shine on Hollywood Magazine, FIL-AM TV, and VBS TV - our team understands the media landscape and what makes a story newsworthy. That insider perspective helps us secure meaningful coverage across TV, radio, podcasts, blogs, and print/digital publications.

At Rachel Dares PR, we go beyond traditional publicity - offering a full suite of visibility and brand-building services: strategic PR and earned media, influencer marketing, social media management, targeted advertising (TV, radio, digital, and print), content creation, branded photography and videography, sponsorship acquisition, and full-scale event planning and coordination. From ribbon cuttings and grand openings to fundraising galas and large-scale activations, we design experiences that engage audiences and deliver measurable ROI.

Guided by our mantra, “Don’t be the best kept secret,” we ensure our clients achieve visibility that translates into influence and impact.

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Schedule your discovery call today.